NEW BALANCE 365
NB 365
The first global campaign for New Balance Lifestyle. Transforming the classic runners and dad’s favorite BBQ shoe into an experimental cultural icon.
It’s hard to imagine but NB 365 was the world’s first audio/visual alarm clock.
We created a campaign centered around 365 unique films and arguably built the first 3rd party alarm clock app for iPhone - fresh digital content, special shoe drops (some of which we designed) and other surprises were delivered within the app for an entire year. This is a classic, experimental campaign that launched over 15 years ago. But it’s impact can still be felt today within the brand.
